When weather hits Texoma, a 48-hour window opens. This is how Lankford owns it, every time.
A storm passes Sherman Tuesday night. Wednesday morning, 2,000 homeowners pull out their phones. They search for storm damage roofers, hail repair, insurance inspections. Whoever is top of Maps and AI that week catches the calls. This system makes sure that is Lankford.
High-intent, time-sensitive. Whoever is top of Maps + AI that week catches the calls.
Up to 10x normal volume for 2-3 days post-event, then decays fast.
Insurance-driven leads, higher ticket, longer close. Worth targeting with dedicated pages.
NOAA + NWS alert feed monitored for Grayson, Fannin, Cooke, and Bryan counties. Threshold: hail 1 inch or wind 60 mph.
Event fires within the hour. Auto-generates a storm-damage landing page scoped to the affected cities and storm date.
Landing page live at lankfordroofing.com/storm/[event]. GBP post fires same day with photo + free inspection CTA. Schema refreshed.
Optional ad boost on Google Local Services Ads for the affected zip codes for 72 hours. Pause when inbound caps the install team.
The existing audit data shows Lankford already ranks in ChatGPT and Perplexity for general roofing queries in Sherman and Denison, with 15/20 and 16/20 citation rates respectively. Storm-spike queries are the gap. Dedicated storm pages with fresh, date-scoped content are how you close it before the 48-hour window passes.
Alert feed, page generation, GBP post, schema refresh, weekly performance email. Zero ops load on Karley or Mike.
Inbound calls and site visits. We don't touch sales. We just make sure the phones ring when a storm hits.
We run the system at no cost for the first real storm cycle. If it drives calls and inspections, we sit down and price it based on what it actually produced. If it does not work, we kill it. No commitment, no retainer change, no invoice.
Call Tanatsa or reach out to Online Optimisers directly.